The image of an ideal woman has been like a work of art in progress, through the ages. In 1993, Izumi Ogino created a contemporary new face - sensitive to beauty without borders, her intuitive style and elegance appreciated in any situation. ANTEPRIMA is created for a woman of all seasons: Intelligent, Confident, Feminine and Joyful.
From its inception, the brand has been dedicated to creating perfectly refined collections that channel a woman's worldly sophistication, her understated passion for creativity and luxury, her unerring eye for beauty that refuses to be held back by artificial boundaries or cultural lines.
Inspired by Izumi’s personal experiences, ANTEPRIMA upholds quality and beauty to the highest standard; these core values continue to cement its success and growth in the world’s most vibrant cities.
以巴黎為基地的日籍設計師田山淳朗，擅長把西方神髓揉合東方色彩，設計出非同凡響的前衛時裝。 1991年他在巴黎發表的首個時裝系列，充份展示出他的設計哲學：“時裝是世界共通的語言”，設計以舒適為大前提，打造專屬Tayama Woman的風格。Tayama Woman建基於女性的嫵媚，卻同時結合了男服的細節，也融入了Mannish的硬朗個性，剛柔並重。田山淳朗的簽名式設計每季都會加入不同色彩及主題，以新穎的造型現身，迎合一眾優雅自主的女性。由精緻的優閒服到型格的中性套裝，品牌貫徹 Mannish Style與女性優雅的結合風格，同時以嶄新技術，圖案及面料去延續其風韻。