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Paris-based Japanese designer ATSURO TAYAMA is most reputed for his innovative designs that combine the subtlety of his Eastern influence with the more relaxed and fluid silhouettes of the West.  An intellectual in fashion who carried on with his hallmark style of avant-garde asymmetry, form and volume in a mannish vibe.




Autumn Winter 2020 Collection
Bon Chic, Bon Genre


This Autumn Winter, inspired by the women in the 1980s, ATSURO TAYAMA focuses on creating soft avant garde designs that blends feminine elegance with trendiness, recreating the “Bon Chic, Bon Genre (BCBG)”, translated as “Good Style, Good Attitude” fashion era for the season.

Continuing the brand’s concise silhouettes, a graceful, classic touch is included through details of stand collar, chain buttons, ruffles and check designs. Matched with vivid seasonal colours such as furnace red, olive green and tangerine orange, get ready to go chic and stylish in layered looks.