For Spring/Summer 2024, Finnish design house Marimekko explores the idea of doing more with less. The year 2024 will mark the 60th anniversary of Marimekko’s most iconic and globally recognized print Unikko. Designed by Maija Isola in 1964, the Unikko print has since become an international icon of print design. For Spring/Summer 2024, the iconic Unikko print will be ever present in more ways than ever, including scale, placement, coloring, and techniques. 

The Pre-Spring 2024 collection will also feature the second drop of the Syksy glass series designed by Swedish designer Matti Klenell. The new drop features a glass plate and bowl in Klenell’s signature style. The first products of the Syksy glass series were launched in fall 2023.

In celebration of the 60th anniversary of the Unikko print, Marimekko introduces a special anniversary year product line, featuring an exciting new anniversary colorway. The Spring/Summer 2024 collection plays with scale, placement, and size of the Unikko flower, seen across ceramics and home textiles. The anniversary line is full of new fun objects to dress the home, including Unikko-shaped plates and collectible jars with a Unikko lid. For the biggest Unikko enthusiasts, Marimekko presents a limited-edition 8L Unikko bowl with just 60 pieces available worldwide. All Unikko 60th anniversary products will include special labelling and new packaging.

The Spring/Summer 2024 collection references the first foliage of spring as well as nature’s own sophisticated primary colors. As the season evolves, lighter shades of buttery yellows and whites grow in depth and once the summer season starts, the colors are in full bloom with joyful yellow, coral red, leaf green and apricot. 

The hero of the Spring/Summer 2024 print selection is of course the Unikko, which comes in multiple scales ranging from mini to abstract. The iconic print is reimagined in completely new forms, which include Piirto Unikko (drawing poppy) and Vesi Unikko (water poppy). To compliment the season's hero print, young print designer Antti Kekki created two completely new prints inspired by Unikko: Siirto and Seppel (wreath). Other seasonal prints include Kukka (flower) by Annika Rimala, Melooni (melon) by Maija Isola, Alku (beginning) by Maija Louekari and Tiiliskivi (brick) by Armi Ratia. 

For the Spring/Summer 2024 collection, Marimekko continues to work with organic and recycled materials to reduce the number of conventional materials used in its collections. For instance, the Unikko cosmetic bag and Unikko cushion cover and seating pad are made from 100 percent recycled polyester and in bath products, 79 percent of all the cotton used is organic. Many of the textiles in the Spring/Summer 2024 home collection have been printed on unbleached fabric in Marimekko’s own textile printing factory in Helsinki. Altogether, 42 percent of all cotton used in the home collection is organic.

In 2024, Finnish design house Marimekko celebrates the 60th anniversary of Unikko, one of the most recognized print designs in the world of fashion and art. Unikko, born from the creative mind of Maija Isola in 1964, has transcended borders to become an international icon. The year 2024 will be filled Unikko anniversary celebrations across Marimekko's collections and around the world.

For Spring/Summer 2024, Marimekko merges feminine silhouettes with modern utilitarian workwear, both equally representative of the rich design heritage of the brand. The collection creates a joyful meeting between print, minimalism, and utilitarianism with robust material qualities of washed canvas and heavy cotton-twill combined with breezy cupro and crisp colorful poplin in printed dresses and effortless summer layering styles.

"The year 2024 will mark the 60th anniversary of Marimekko's most iconic and globally recognized print Unikko. The print is celebrated in the Spring/Summer 2024 collection in more ways than ever, including scale, placement, coloring, and techniques. We wanted to reflect Marimekko's design legacy by highlighting two equally meaningful design aspects of Marimekko - the dress as a canvas and bold patterns bringing joy to people's everyday life. The Spring/Summer 2024 collection explores our rich print and color heritage, as well as the happy contradiction happening in the meeting between print, minimalism, and utilitarianism", says

Rebekka Bay, Creative Director at Marimekko.

Marimekko works tirelessly to incorporate more organic and recycled materials in its collections season after season, always keeping longevity in mind. For Spring/Summer 2024, a record number of products have been made from 100 percent organic cotton and all swimwear pieces include 78 percent ECONYL®*. The seasonal bags & accessories assortment also features recycled materials in new products, for instance all pieces in the new knitted bag series are made from 100 percent recycled polyester.

As part of the Spring/Summer 2024 collection, Marimekko introduces the second drop of its closed loop production pilot that was launched for Pre-Fall 2023 in collaboration with Marimekko's Portuguese manufacturing partner Pedrosa & Rodrigues. The drop features new styles made partly using leftover material and cutting waste from Marimekko's own production. Marimekko's long-term vision is that in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy.

*ECONYL® is regenerated nylon that is made entirely from ocean and landfill waste, such as industrial plastic and fabric scraps.