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45R has always been dedicated to blending innovation with the creation of timeless designs, rings in the warm seasons with a brand-new rendition of the preppy codes. Introduced 40 years ago by 45R, the original “IVY STYLE” is held dear by the house’s president Mr. Shinji Takahashi as a timeless style that is still relevant four decades after its debut. It has since become a recurring element across seasons, as an homage to iconicity. For SS24, 45R has envisioned a chic collection of statement looks centring on the IVY STYLE – a collection shot through with "eternity" and "precision".
Styling Guide to ‘IVY STYLE’ Look
The Ivy style dates back to the 1950s when college students from the East Coast were dressed in style widely recognised as a symbol of elitism and status. It went on to become the go-to fashion style of Mr. Shinji Takahashi. seething with a pared-down aesthetic, the 45R version of IVY STYLE offers a versatile wardrobe packed with tailored jackets, checker skirts, knit vests, sweatshirts, and pleated skirts, with a "eternity" and "precision" imprint borrowed from the design codes of 45R. Knit ties and batches are also essential to the IVY STYLE, as evidenced by the IVY STYLE sweatshirt sporting the ‘77’ embroidered lettering that harkens back to the birth of 45R in 1977, with a nod to the house’s founding philosophy of simple beauty.
“Even upon revisiting 45R’s vintage garments, they exude a timeless quality. This enduring essence stems from Ivy style, known for its perpetual charm,” said 45R’s chief designer Yasumi Inoue.
For SS24, 45R has envisioned a chic collection of statement looks centering on the IVY STYLE – a collection shot through with "eternity" and "precision". Actor Lo Chun Yip (Siuyea) wears 45R SS24 collection to create an effortless pared-down aesthetic look, feels like stepping back to the 1950s of Ivy League. The selected GABA PULL TILE COAT is perfect for formal or daily occasions, represents a timeless wardrobe ripe with aplomb
“I like the high pursuit of 45R IVY STYLE collection in craftsmanship, tailoring, fabrics and indigo, also known for its perpetualcharm, which able to wear it at any age.” said Siuyea.
Actress Ashley Lin wears the simple and relaxed JACQUARD VEST which is a typical 45R vibe on IVY STYLE, marked by a classic
yet playful attitude and a lightweight structure. The vest in grey and red-blue stripes is a light and vibrant addition to the
spring/summer wardrobe for a cultured look
“I like to add cute accessories to highlight my outfit, as batches are the essential to IVY STYLE, it added a cute yet personalized
touch to my outfit.” said Ashley.
908 IVY JACQUARD VEST (Available in-store)
GABA PULL TILE PLEATS SKIRT (Available in-store)
Styling Guide to ‘IVY STYLE’ Look
＃45R Back-to-School Style－HOKKAIDO FLEECE Capsule
At the crossroads of formal and casual attire, the IVY STYLE stands out with its timelessness that transcends age and occasion. One of the Ivy staples is the sack suit. The minimalist Hokkaido Fleece Jacket and Bolero in navy blue, with white pipping and patch pockets, epitomise understated Ivy League charm thanks to the engraved silver buttons.
＃45R Back-to-School Style－GABA PULL TILE
For the IVY STYLE, timelessness and versatility are the name of the game. Items from the Gaba Pull Tile capsule are finely woven with 20 chunky yarns, the resulting fabrics are said to withstand extreme elements, keeping the body warm even in icy cold water. The Gaba Pull Tile drop, encompassing jackets, pleated skirts and more, represents a casual but elegant wardrobe ripe with aplomb.
＃45R Back-to-School Style－KAIHARA DENIM NAVY BLAZER
At the crossroads of formal and casual attire, the IVY STYLE stands out with its timelessness that transcends age and occasion. One of the Ivy staples is the sack suit. The minimalist Hokkaido Fleece Jacket and Bolero in navy blue, with white pipping and patch pockets, epitomise understated Ivy League charm thanks to the engraved silver buttons.
＃45R Back-to-School Style－IVY JACQUARD
The easy JACQUARD jacket and knit vest are two essentials in 45R’s design codes. Classic but playful, the slouchy, drop-shoulder JACQUARD jacket in grey and red-blue stripes is a light and vibrant addition to the spring/summer wardrobe for a cultured look.
＃45R Back-to-School Style－THICK NYLON
Back in the 1950s, “Ancient Eight” students dressed in tops and outerwear with the embroidered initials of their schools. This season, the tradition continues with 45R using Thick Nylon manufactured in Japan. A revisit of the roots of the American zeitgeist, the Thick Nylon jackets, with a textured handle and a subtle sheen, stand out with their vintage allusion.
＃45R Back-to-School Style－COTTON LINEN
45R goes beyond its signature indigo colourway to propose bright pink for the Ivy Style. Effortlessly up your styling game with this casual-chic Cotton Linen blazer, paired with matching pants. The Cotton Linen line has both the soft and crisp qualities of the two materials in equal abundance. With exceptional breathability, it is perfect for the humid springtime.
At the crossroads of formal and casual attire, the IVY STYLE stands out with its timelessness that transcends age and occasion.
One of the Ivy staples is the sack suit. The minimalist Hokkaido Fleece Jacket in navy blue chosen by Siuyea, with white pipping
and patch pockets, epitomise understated Ivy League charm thanks to the engraved silver buttons. Ashley wears our favourite
Satin Regimen Annie Jacket which features fabulous and classic stripes for a certain elegance.
HOKKAIDO HON-URAKE 908 JACKET (Available in-store)
IDG SATIN REGIMEN ANNIE JACKET (Available in-store)
LINEN CROSS 145 TIE
(Available in-store)
EMBLEM
(Available in-store)
45R has surpassed fashion and adhering to its belief in the beauty of nostalgia and quality craftsmanship. The timeless designs feel like an old favourite at the very first time it is worn and it is of such quality that 45R clothing can be passed on from generation to generation. Exquisite materials and craftsmanship conveys the luxurious-causal styling to daily life.
