The Jokapoika button-up shirt is made of cotton in the Piccolo pattern, which is printed in Helsinki. The unisex shirt has a loose fit, a straight cut to the hemline, little side slits, and a chest pocket. Metal buttons secure the front closure and cuffs.
This fabric was printed with natural indigo, a plant-based dye extracted from Finnish woad. The colour may fade a little during the first few washes and use.
In 1953, the very year she joined Marimekko, Vuokko Eskolin-Nurmesniemi created Piccolo, a striped fabric pattern painted with vivid brushstrokes. Three years later, the Jokapoika (every boy) shirt made from the fabric appeared in stores and the streets – for good, it seems.