ANTEPRIMA/WIREBAG accompanies women throughout the seasons of their lives: bags that hold their personal effects, their hopes, their secrets. The SS22 collection endowed new pastel palette of SPRING into the most classic STANDARD COLLECTION, visualizing smart, precious with love through colors representing feminine flower, adorable sweets in the joy of intimate emotions.

To deliver an allurement of the mother nature of spring, the new pastel colors were arising from the colors live on Pink Sky (Carne Opaco), Garden Path (Burro Opaco), Spring Sea (Cielo Opaco) and Bamboo Forest (Menta Opaco). These elegant yet fresh soft-hued will brighten up any spring/summer wardrobe. Designers injected these four seasonal hues on various iconic STANDARD COLLECTION: STANDARD BAG 047, MINI STANDARD 045 and MINI STANDARD 6T1. You can carry any of these styles as toneone-tone to match with your summer wardrobe or infusing a touch of playfulness on the total look by choosing a color-blocking WIREBAG. Besides, embellishing a little charm or double bag is also a smart styling idea.

You can also insert any of your STANDARD WIREBAG inside the new MACRAMÈ collection to create a bag in bag effect to smarten up your total look. Pair up with same color tone Wirebag or trendy pouch as an inner bag/ compartment to play with the color palettes for a splash of color; or choosing the opposites on the color wheel and pairing them together to make interesting and complementary color combinations is also a fabulous idea for mood-boosting.

ANTEPRIMA - “Smart, Precious with LOVE”

Founded and creatively directed by Izumi Ogino, ANTEPRIMA is a collection of timeless, effortless and sophisticated collection designed for modern women to last, season after season; ageless and borderless, where minimalism takes centre stage with quality textures such as the brand’s DNA knit wear, loose silhouettes and refined details. ANTEPRIMA finds empowerment, inner strength and confident in essential shapes and tonal hues that form the basis of a classic wardrobe. Inspired by Izumi’s wide array of life experiences, travel and exposure to fashion and art from around the world, she saw the need to create a brand that is both versatile and timeless for smart stylish women of all ages and backgrounds; Women who draw their own lives .Embodying her own taste of style, Izumi designed collection that are feminine with sporty edge, classic yet modern, and simple – with a pop of personality.