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Taking Soft Avant-garde Beyond in Blue Hues

Deconstructed, androgynous and sculptural are the best words to describe Tayama San’s soft avant-garde aesthetics. Yohji Yamamoto, a master tailor and well known for legendary avant-garde works, once asked Tayama San to find his own and unique black hues - and out-of-the-box -Tayama San rules the pavements of soft avant-garde style in blue palette this summer.



Tayama San always pursues creativity on designs to keep the brand evolving.  The use of black and white hues in different ensembles to bring forth elegance, sportive and androgynous aura; floral motif, ruffles, asymmetric details are always on to represent the spirit and marrow of the brand and avant-garde.  

Pair up with items in simple silhouettes and gentle layering, the irreplaceable soft avant-garde style is spot on.

Speaking true about the spirit of ATSURO TAYAMA quintessentially, exaggerated yet contemporary silhouettes are well preserved. With volume, asymmetric hems and intricate patchworks at the heart of the brand, Tayama San further crafted the pieces, bringing textured floral motifs with a mix of fabrics and patterns - all in different shades of blue unconventionally.

Alongside textured fabrics, embroidery and jacquard are reinterpreted through Tayama San’s lens of blue – and the blossom shows off in a more flaunting way with meticulous attention to fabric combination.

Floral Embroidery Patched Blouse

Athena Denim Pleated Top  


Sorona Cool Touch Stripe-panelled Top


Seersucker Pocket Blouse

Sorona Cool Touch 2in1 Seersucker Top