{{ 'fb_in_app_browser_popup.desc' | translate }} {{ 'fb_in_app_browser_popup.copy_link' | translate }}

{{ 'in_app_browser_popup.desc' | translate }}

MENU CART {{currentCart.getItemCount()}}
The maximum number of items is 100, please adjust the quantity and purchase again



Bon Chic, Bon Genre











Inspired by the women in the 1980s, ATSURO TAYAMA focuses on creating soft avant garde designs that blends feminine elegance with trendiness, recreating the “Bon Chic, Bon Genre (BCBG)”, translated as “Good Style, Good Attitude” fashion era for the season.


By infusing avant-garde elements of oversized tailoring and asymmetrical designs with the fashionable image of BCBG women, a wide range of soft lightweight materials such as silk, cashmere, lace and mesh are collaged together. Perfected with ruffles and ties as well as drapes and folds to enrich the pieces, go confident with the collection.