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The New Classic With A Twist

ANTEPRIMA WIREBAG’s New Additions for 30th Anniversary


Happy Birthday to Us!

To celebrate the 30th anniversary of ANTEPRIMA, the brand welcomes New Standard and Twist WIREBAG to the collection.

Now, imagine Standard and Adesso have a newborn!



The new family member has the best of both genes as it features Adesso’s neat rectangular shape and crossbody chain but with a slimmer design which inherited from signature Standard. The perfect balance between practicality and chicness makes it born to be a new classic.



The New Standard WIREBAG comes with a big and small size to contain your daily essentials in style. Opaque neutral shades for day and shimmery pink or silver for night out? Only delightful options for sure.




The influence of contemporary art can be found in the brand everywhere.

The brand-new Twist WIREBAG is specifically inspired by Italian architect Mr. Marondini’s work.



Don't let the drape shape fool you, Twist WIREBAG is formed by geometric original pattern pieces in 3D form, a nod to Mr. Marondini’s deconstruction style. Adjust the braided strap from crossbody to on-shoulder length, it is a truly modern and versatile accessory for all occasions.




Izumi Ogino’s concept-driven approach to design has been implemented into two new designs which signifies a new chapter but continuously influenced by ANTEPRIMA’s DNA.

Thank you for being a part of the journey and let’s embrace the next chapter together.