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FALL-WINTER 2022-23 Collection



The Italian-style ice cream ‘Gelato’ has long been everyone’s favorite treat regardless of the weather and the time of year. The well-loved Gelato carries various colors and flavors, ANTEPRIMA took inspiration from a range of popular Gelato flavors and transformed the WIREBAGs into delightful ‘desserts with toppings. Everyone’s palate craves different flavors, and so as choice of WIREBAGS.

To further continue the success of SS22 STANDARD CAMPAIGN, ANTEPRIMA presents the FALL-WINTER 2022-23 GELATO FESTIVAL CAMPAIGN, introducing all-new colors based on the campaign theme Gelato as the inspiration for ANTEPRIMA’s most iconic STANDARD, STANDARD MINIATURA and LUCCHETTO MINIATURA Collections.


The popular STANDARD Collections which are well-loved by its users since the official launch namely STANDARD Collections 047, 6T1, STANDARD MINIATURA and LUCCHETTO MINIATURA.

These iconic pieces come in various sizes and silhouettes. Select the STANDARD Tote 047 to accommodate your needs to carry on more necessities which is perfect for various occasions and offers convenience with its capacity. For a cross-body shoulder bag that you can carry your phones and basic essentials, go for STANDARD MINIATURA and STANDARD 6T1 for a statement piece. These smaller size WIREBAGs will for sure guarantee a shower of compliments.




For this Collection, the designers developed new colors based on Gelato as the concept to deliver a sensational taste of sweetness, sourness, and richness of the wide range of Gelato flavors.

For example, MIELE OPACO 110 inspired by the refreshing tropical mango flavor, PEONIA OPACO 045 inspired by the sweet yet sour raspberry flavor, ROUGE OPACO 449 inspired by the beloved juicy strawberry flavor, VERDE ALGA OPACO 469 inspired by the fresh natural pistachio flavor, CAMMELLO OPACO 046 inspired by coffee lovers’ popular pick cappuccino flavor, LATTE OPACO 781 mirrored the classic vanilla flavor, MULTI CHIARO 672 inspired by the sensational MEDITERRANEO flavor, FANGO OPACO 470 inspired by the flavorful nutty Hazelnut flavor and finally the NERO 099 portrayed the all-time favorite irresistible rich dark chocolate flavor.





Apart from the WIREBAGs, the adorable STANDARD WIRE KEYs are also available for mix and match. The charms come in the classic STANDARD MINIATURA and STANDARD 6T1 bag shapes with multiple eye-catching and neutral colors for your selections.

Free feel to attach the mini-size WIRE KEYs as accessories on your favorite WIREBAGs to create a cute layering style and play with the colors whether that be tone-on-tone or color-blocking.




Refresh and brighten up your style this season with a more playful and colorful twist with our signature WIREBAG and Accessories in this new collection.