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As Creative Director of ANTEPRIMA, Izumi Ogino draws design inspirations from her passion of globetrotting and different contemporary art forms. Apart from fusing art elements in designs and devoted to support art industry as always, she shares this art passion to everyone by promoting various young upcoming artists via collaborations, as well as annual art event which takes place in our Milan flagship during Milan Salone.
During the exploration of SS20 Havana-themed collection, the vibrant yet unconventional artworks from upcoming Lithuanian illustrator Kissi Ussuki which channels same modern women ideal as ANTEPRIMA, have led to this Art-meets-Fashion collaboration.
Sharing the same feminine yet sophisticated vibe in creation, as an advocate of finding unconventional beauty, Kissi’s surreal illustrations of big shape and flat color draws on humorous moments of women, aiming to let people feel joy and fun from her works. The illustrator dedicated four illustrations exclusive to ANTEPRIMA by fusing her signature colorful and playful graphic with ANTEPRIMA SS20 collection theme – Havana, where she reimagined the exotic nature of Havana and peculiar local elements (Marisposa and Tocororo) in her own aesthetics.
These exclusive illustrations are also an expression of the ANTEPRIMA woman ideal who is bold and spontaneous, yet elegance; who is a free spirit with sense of humour.
Available in bold colors as well as monochrome tone rarely-used by Kissi, these exclusive artworks Kissi created for ANTEPRIMA are transformed into ensembles of tee, knitwear and arm candy to add a dose of playfulness and elegance every day.
In additional to graphic tees featuring the exclusive illustrations, some tee designs also incorporates our seasonal quote which is derived from famous writer Ernest Hemingway - "Dare to dream; Live on Purpose". All tee designs available in versatile monochromes to complement every style.
除了使用Kissi特別為聯乘系列設計的插畫圖案外,部分T恤亦把當季箴言 ─ 來自著名美國作家海明威的名言「敢於夢想,勇於實踐」(Dare to dream; Live on Purpose)融入設計之中。所有款式備有易襯黑白兩色,迎合不同日常配搭需要。
KNITWEAR
Revealed on the SS20 runway previously, an inventive take on ANTEPRIMA signature knitwear which featured these distinctive graphics on the sweater designs using double jacquard and intarsia techniques respectively.
This artistic iteration of our classic STANDARD tote with Kissi’s Havana woman illustration exudes a playfulness vibes as the accessories embellished on the woman are all detachable parts that you can personalise your WIREBAG or wear them as brooches to highlight you daily look.
STANDARD WIRE TOTE遇上Kissi的Havana女性插畫,讓經典WIREBAG添上藝術風韻之餘,同時散發著一絲玩味;值得留意的是,點綴於Havana女性上的配飾全為可拆卸配件,可隨心扣在WIREBAG上的不同位置作個性演繹,或分開當作飾針配戴點亮日常造型。
ABOUT KISSI USSUKI
Justė Urbonavičiūtė aka Kissi Ussukiis a freelance illustrator based in Vilnius, Lithuania. She likes to draw faces, hands and other body parts, and she likes surreal and absurd compositions. Especially if they are pink. Aside from drawing and painting, she is also a photographer, art director and graphic designer who enjoys making artwork for local and international brands. The more varied work she can do, the more inspired she gets.