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The image of an ideal woman has been like a work of art in progress, through the ages. In 1993, Izumi Ogino created a contemporary new face – sensitive to beauty without borders, her intuitive style and elegance appreciated in any situation.ANTEPRIMA by Izumi Ogino for a woman of all seasons: Intelligent, Confident, Feminine and Joyful. ANTEPRIMA is the fashion brand in that image, perfectly refined collections that channel a woman’s worldly sophistication. A woman with an understated passion forcreativity and luxury. An unerring eye for beauty that refuses to be held back by artificial boundaries or cultural lines.Izumi has captivated the fashion world since the brand’s debut – as its name in Italian – at Milano Moda Donna in 1998.ANTEPRIMA carries through the love of quality and beauty that impressed Izumi’s childhood, the passion filters through the brand’s fashion and accessories, seen in the world’s most vibrant cities.

随着年华展现不同的美态,可谓女性最理想的形象。1993年,设计师Izumi Ogino为新时代女性创出一片天,她对美的诠译无分疆界,独到的美学与优雅的设计在任何场合也获高度评价。Izumi Ogino领军的ANTEPRIMA带给所有聪慧,自信,妩媚及愉悦的女性最动人的设计。ANTEPRIMA的时装系列优雅动人,对美的见解并未受不同文化及各种既定的概念所限,完美呈现女性追求的精致及细腻,渴求的创意及华丽。


Izumi Ogino的设计于1998年的意大利米兰时装节(米兰莫达唐娜)作处女展,是首个以日本女性设计的意大利品牌能登上此国际时装舞台。ANTEPRIMA完全体现了设计师Izumi Ogino对质素及美感的坚持,而这份热诚也可见于品牌所推出的服装及饰物系列。