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ANTEPRIMA is created for a woman of all seasons: Intelligent, Confident, Feminine and Joyful.  Perfectly refined collections that channel a woman’s worldly sophistication.  Debuted at Milano Moda Donna in 1998, the Italian brand carries through the love of quality and beauty that impressed woman’s daily life.



Spring Summer 2021 Collection

Embracing the beauty of living


ANTEPRIMA would like to launch a poetical project about introspection, presenting the real thoughts of real women. With concept “embrace the beauty of living” while reforming ANTEPRIMA with the idea of Smart, Precious with Love, a timeless yet chic wardrobe is created for women to invest in now and wear forever. 


This season, minimalism and quality takes centre. Using precious materials such as cashmere and wool with refined details such as stitching, reversed jacquard technique, the designs are energized with versatile shapes and style. Let the collection inspire and heal your soul, mind and body.