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ANTEPRIMA is created for a woman of all seasons: Intelligent, Confident, Feminine and Joyful.  Perfectly refined collections that channel a woman’s worldly sophistication.  Debuted at Milano Moda Donna in 1998, the Italian brand carries through the love of quality and beauty that impressed woman’s daily life.



Autumn Winter 2020 Collection

This season, ANTEPRIMA continues to inspire and empower, sharing “happiness” in ANTEPRIMA’s view.

The simple yet sophisticated collection playfully blended match with mismatch elements through colours contrast of monotone and bold seasonal red and green colours, encouraging women to be experimental to wear. The brand’s knit crafted classics are also reinvented with new 3D jacquard techniques, while keeping the use of natural fabrics of cashmere and wool to deliver the idea of “coziness is a form of happiness”.  





Autumn Winter 2020 Milan Fashion Show