ANTEPRIMA WIREBAG
August 27, 2014
ANTEPRIMA PROUDLY PRESENTS “WIRE ALCHEMY”

Created by renowned Italian director Virgilio Villoresi and producer Davide Ferazza, “Wire Alchemy” is the first brand video that plays on the harmonious marriage between a modern material and traditional crafting techniques that characterizes every ANTEPRIMA WIREBAG.

Leading with a single knitting needle that acts as a conductor’s wand, the video features a whimsical cast of ANTEPRIMA’s signature wirebag shapes – Standard, Lucchetto and Intreccio, as well as wire reels and pins that are brought to life in a circus-like celebration of jazz, acrobatics and visual illusions.

Let the fun begin!!!



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